World Vision project
UX & Web Designer
Full Business Plan & Presentation
Jan 2019 - March 2019
For this project, my group and I were tasked with solving a plastic crisis in a small town called Santo Nino Norte, Iloilo, Philippines.
Our group created an ecosystem that generates jobs while creating value from the trash in the Iloilo communities. This would be achieved by setting up a small workshop where plastic collected by locals can be brought in and shredded into plastic pellets to be sold or turned into 3D printing filament by our machines.
This video is a short overview of our ecosystem and how Plastinc. works.
My personal role on this project was Website developer/designer. In order to inform our clients and the citizens of Iloilo of our ecosystem, I created a website to get the word out. The website outlines every aspect of the project, starting with our video on the front page as well as an immediate overview of the project.
The last item on our header list is “Tagalog” which is how Filipino is said in Filipino. This link is meant to switch the website into a Filipino version so that people who were less comfortable with English are accommodated, while also keeping the English text default for anyone else visiting the site. Although English is an extremely common language spoken in the Philippines, we wanted to make sure the website was inclusive and respected the culture and language that is spoken there.
As we are coming at this problem from a western perspective, we wanted to make sure that we do not adjust or try to remove any of the culture found in Iloilo. Specifically in small towns such as Santo Nino Norte, culture and community is an important part of the lives of everyone involved, so moving our operation into their town as seamlessly with as much respect as possible is an extremely important part of our business plan.
To view the full website click the following link:
Web & UX design Decissions
As web designer, I worked closely with the graphic designer on this project to identify brand colours, fonts, logos, and other visual assets. We chose a colour scheme that reflected our brand's eco-friendly mission using mostly shades of green, blue and yellow. On the website, I implemented these colours in a way that would contrast the different sections while allowing the text to remain readable. Because our clients speak multiple languages, I chose a simple sans serif font that I felt would be the most readable.
Clear breakdown and sectioning of services including Tagalog
and branding for
Large icons for
Simple sans serif
font for ease