Workflow & Progress

Working with Photoshop, Illustrator, and InDesign to create a final publication

Step 1 - Asset gathering

To begin the process, we receive a word document with the copy and a file with the best photos taken during the photoshoot.

Step 2 - Photoshop work

Most of the time, clients will want their photos touched up or altered in some way. Cleaning up any clutter in images or adding fun spins on a concept are common editing strategies I will implement. In the example below, I removed the door, light switch and thermostat, straightened the map frame, masked in a more readable, colour corrected map, slightly touched up the woman's face, and removed the cluttered wires behind her back to give the image a cleaner look and allow for text to fit.

Before

After

Step 3 - Asset Gathering, again

Every ad run in Dockside requires a logo presented for each client. Occasionally businesses will request that we create them a fill-in logo or alter their logo in some way. The image to the right is an example of a logo I altered slightly with Illustrator for a business celebrating its 20th anniversary. 

Before

After

Step 4 - Bringing it all Together

Once the text and images are ready the advertisement can be put together in InDesign. Each magazine has its own text and layout guidelines that I will design under to uphold Dockside's brand, while also keeping some of my own creative freedom. Pieces like drop caps, dingbats, and fonts generally remain the same throughout each layout. This advertisement for Jayne's Cottage's was run in Lakeside Magazine which upholds a very uniform design in the titles. In most cases, images also need to be extended up to fit the length of the page, which I have done with this image.

Step 5 - Send off!

Once we get close to the deadline, we will prepare by creating page ladders and combined PDFs in order to determine page order and to double, and triple check for any errors. At this point, a table of contents and editorial will be created and the magazine will be sent off to print! (after one, or two final checks of course.)